Cake Boss
Branding / Art Direction / Digital Marketing / Environmental Design
Carlo's Bakery is the owned by Buddy Valastro, also known as Cake Boss, from the long running reality TV show. Buddy Valastro has become a household name garnering millions of fans in the US and around the world. It was a great experience working as the senior designer for a brand with mainstream appeal. At the time I joined Carlo's Bakery, there were 7 stores. By the time my tenure was completed, we had opened 23 stores total.
I worked on key projects within the company: redefining the branding system—developing seasonal creative marketing campaigns with email, digital, and print media. I was also tasked with the packaging redesign and brand merchandise, for which I produced a new digital signage system, created marketing collateral for store openings, and managed the website and ecommerce initiatives.
I directed photo shoots for seasonal marketing campaigns with short turnarounds. Developed creative marketing for use in email, digital, and print media. Project lead on the implementation of online ordering with Olo, the industry leading platform vendor. It took 3 months from kickoff to the launch and provided pre-ordering for holidays with a simplified order/pick up experience for the customer.
