PROMOTIONAL VIDEO

For this video project, I pitched storyboard ideas to a client that was looking to create an internal retail promotion video for their cap brand. I merged the concepts of dancing and motion to highlight the sizing adjusting dial feature. I coordinated with a small video production crew and a trio of b-boy dancers and directed the video on-location in the streets of Wynwood, Miami during late winter. The graffiti walls made a great backdrop to the on-screen action.

This was my first time producing, budgeting, managing, and directing a video production. The result was a rewarding experience and something that I look forward to exploring more in the future.