Kwiat
Digital Marketing / Web UI
With more than 113 years of history as one of the foremost diamond purveyors in NYC, Kwiat recently made an effort into the digital and I was lucky enough to be a part of the new design push.
Working with a small team, consisting of a copywriter, marketing director, and creative director, we developed the flow and content for the initial signees to the site. The strategy was to welcome users into the Kwiat brand and promote its concierge services.
I redesigned the product page UI by consolidating product information and simplifying the blocks making them more readable. I worked on several landing pages including a digital version of the holiday gift guide and promotional pages. This was the first stage of revamping the whole website and so a new design style was not explored at this point.